Back

Dystopia - user acquisition campaign | Round 06
100% Funded

100%
100%
Need: €0.00
Min.: €0.00
Interest rate: 36%
Period: 12 months
Funded
Target: €250 000
Min. target: €25 000
Opens: 2021/02/10
Expires: 2021/03/10
Type: Specialized
Location: Worldwide
Investments: 694

SUMMARY

Current investment opportunity offers CROWDESTOR investors to make a loan to LLC Beetroot Lab mobile strategy game “DYSTOPIA: CONTEST OF HEROES” user acquisition campaign - Round 06.

Beetroot Lab LLC has globally released the mobile strategy game Dystopia: Contest of Heroes on 4 app stores in more than 160 countries, localized in 20 languages.

After publishing the game on app stores globally and UFC star announcing his partnership with the game on his social media channels - Dystopia: Contest of Heroes has already acquired 400 000+ installs.

Early monetization and retention metrics show that the game performance is among TOP20% of best-performing strategy genre games, and user acquisition can be scaled starting from Q1, 2020.

CROWDERSTOR has access to all Beetroot Lab LLC mobile app stores to follow the number of downloads and revenue generated by the game. CROWDESTOR will share this information with investors on a regular basis - every 2 weeks.

Loan term - 12 months. Interest rate - 36% per year. The principal is paid at the end of the Loan term, interest payments are paid monthly.

LOAN

Maximum target: EUR 250 000,00
Minimum target: EUR 25 000,00
Loan period: 12 months
Interest rate: 36% p.a.
Repayment: Interest payments are paid monthly. Loan principal - at the end of the loan term.
Collateral: Guarantee by Borrower.
Location: Worldwide

Remember - interest rate payments start calculating from the day you make your investment!

PAST AND FUTURE INVESTMENT

Dystopia - user acquisition campaign

User acquisition for mobile games is a big part of marketing strategy, used to attract consumers to download and interact with a mobile game. It's extremely important for app growth nowadays and is an ongoing process with the main objective of long-term profitability.

After acquiring a user - each user's life-cycle (life-time) in the game is 180 days. We see more than 5% of the players converting to paying users (making the first purchase) already on the first day of playing the game, which is a very great benchmark in the strategy game genre.

All the revenue generated by the players in the game is available for withdrawal from app stores only after being hold for 45-60 days. To scale the game faster, by acquiring more users and generating higher revenue - it’s mandatory to re-invest the revenue in user acquisition once again right after the revenue is generated, and this is impossible without financing partners.

In the illustration below, you can see the full flow of funds used for user acquisition. 

The purple line - investment in the User Acquisition where the user is being acquired by one of the paid user acquisition channels Facebook Ads, Google Ads, IronSource, Unity Ads, AdColony, Lifto, or organically (free).
The blue line - acquired users are generating revenue in the game over the life-cycle of 1+ years.

CROWDERSTOR has access to all Beetroot Lab LLC mobile app stores to follow the number of downloads and revenue generated by the game. CROWDESTOR will share this information with investors on a regular basis - every 2 weeks.

 

DYSTOPIA ON PRESS

CROWDESTOR Alliance

We have formed a special in-game Alliance for CROWDESTOR investors. Download the game from your favorite app store, join other CROWDESTOR investors in the alliance, and test the game yourself.

 

Subscribe to newsletter

Subscribe to our newsletter and stay updated on the latest investments and special offers!