An award-winning Brand SAAPIO, focusing on natural skincare and supplements, is experiencing rapid growth in demand for its products and is adapting to the change in behavior caused by the COVID-19 pandemics.
The lockdowns across the world and #StayAtHome campaigns have rapidly changed consumers' behavior in all industries. For the self-care and beauty industries, such transformation means the health-conscious and beauty product customers are now looking for alternatives that can be consumed at home without visiting the salons. Moreover, SAAPIO benefits from a “substitute effect” that drives the demand by customers who can’t afford any other beauty routines or treat themselves with health and beauty related products.
Besides, the quality of SAAPIO products has been recognized by customers worldwide. The positive word of mouth, marketing, and easy-to-order internet shop business model contributes to rapid sales growth. The new funding round aims to prepare SAAPIO for production expansion, the development of new products that will benefit tremendously during the extended lockdowns, and the expenditure on the digital marketing campaigns, which will reach even more potential customers.
Funding target: | EUR 90 000.00 |
Loan term: | 18 months |
Interest rate p.a. | 22% |
Repayment: | Interest payments are paid monthly. Loan principal payment at the end of the Loan term. |
Collateral: | Guarantee issued by the Borrower |
Provision fund: | Yes |
Location: | Worldwide |
Remember - interest rate payments start calculating from the day you make your investment!
The pandemics have brought their own corrections in the way people consume beauty products and are engaging in self-care. SAAPIO has identified an increase in demand for our products. We have identified three main adjustments we have to implement right now not to lose momentum in demand for our products.
Vigorously extending the most successful product lines:
Further enhancing and expanding the most efficient marketing tools
To achieve remarkable growth, the most effective, and at the same time, efficient marketing tools in use need to scale up:
To adjust the assortment and marketing tools to capture post-COVID market sentiment, focusing on health consciousness.
To capitalize on the demand for hygiene products and other prevention methods following the outbreak of COVID-19.
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