PREMIUM FOODS CONFECTIONARY (II)
100% Financiado

100%
Faltan:0.00€
Tasa de interés:18%
Período:9 meses
Este préstamo viene con una garantía de recompra Crowdestor.
Objetivo: 115 808€
Abre: 2020/03/06
Vence: 2020/04/03
Categoría: Specialized
Ubicación: Georgia
Inversoras/Inversores: 632

SUMMARY

Current investment opportunity offers CROWDESTOR investors to make a loan with 18% annual interest rate with Loan term of 9 months. 

Borrower is a subsidiary of Premium Foods Group which is one of leading importer and distributor of meat, dairy, sea and other food products on Georgian market.

Considering company’s client base and market knowledge, the decision to move into more knowhow-based sectors, such as Bakery and confectionery raw materials segment was a logical and pragmatic step. Bakery and confectionery raw materials segment consist of several product groups - dairy products, yeast, flour, chocolate and sweets.

The company has established partnerships with international brands such as Milcobel, Sterilgarda, Pivetti, Irca and others who are leaders in many markets and excel in quality.

Company plans to use its 600-client base to boost new segment sales growth as well as its 20 people sales team to attract new clients in the category.

In order to supply the second stage of our rapid expansion plan, we are seeking to raise necessary funds to acquire the necessary stock of milk powder, cooking and baking cream, pastry fillings and in addition European origin wines for several months, thus the company is in need of additional financing of 130 000 EUR.

MESSAGE FROM PREMIUM FOODS GROUP CEO

Dear investors,

I would like to use this opportunity in our new fundraising campaign, to tell you more about the progress of the initial campaign, where through your investment we were able to raise 400 000 EUR for working capital in expansion of confectionery raw material sales, the allocation of funds has been executed and the results delivered so far are according to initial plan.

First things first, I would like to thank all of you, who saw our campaign as a promising investment opportunity and help us to drive our business to further success.

The initial fundraising investments were allocated to acquire stock of several containers butter, which is being sold at planned margins to local customers. Sales of these products have exceeded plan by 15%, meaning that the turnover of stock is faster.

Since we have gained the client base and successfully entered the bakery ingredient supply market we are looking into products to expand our presence and share of the market. Therefore here we present our latest fundraising campaign.

For more insights on how we conduct our business, please see our managing partner and group CEO’s, Giorgi Tenadze’s tour of our offices and warehouses here: 

I also invite all investors to check out the group's new homepage: www.pfg.ge.


 

LOAN

Max. target: EUR 120 000
Min. target: EUR 100 000
Loan term: 9 months
Interest rate: 18% per annum
Interest payments: paid monthly
Crowdestor.eu BuyBack fund: Yes
Security:
• The loan is secured with a pledge on company shares
• Guarantee by the Borrower

Remember - interest rate payments start calculating from the day you make your investment!
 

ABOUT THE PROJECT


There is a strong direct link between gastronomy and tourism, and gastronomy’s role in the development of niche travel is becoming even more important. When it comes to Georgia, besides the marvelous nature and beautiful high Caucasus mountain range, gastronomy plays an extremely important role in the way tourists experience the destination, and for that matter some travelers return for the sole reason of savoring the unique and diverse gastronomy the country has to offer. Therefore, it would be well substantiated to assert that gastronomy is one of the key elements of Georgia’s destination’s brand image.

Foreign investments have supported construction of high-end hotels throughout the country, such as Sheraton, Radisson, Biltmore, Marriott, Hilton, Millennium, and Holiday Inn and many more in development. To develop new tourism destinations, the government is promoting the seaside areas of Anaklia and Kobuleti (north of Batumi) and the mountainous town of Mestia by building the needed infrastructure and offering concessionary terms to potential investors.

Bakery and confectionery raw materials segment consist of several product groups - dairy products, yeast, flour, chocolate and sweets. The company has already established partnerships with international brands such as Milcobel, Sterilgarda, Pivetti, Irca and others who are leaders in many markets and excel in quality.

Company plans to use its 600-client base to boost new segment sales growth as well as its 20 people sales team to attract new clients in the category.

In order to supply the rapid expansion, there has to be availability of funds necessary to acquire the necessary stock for several months, thus the company needs additional financing.
 




 

SOME OF OUR CLIENTS

ROOMS HOTEL KAZBEGI

https://roomshotels.com/kazbegi/
 

 

PARAGRAPH RESORT&SPA

https://paragraphhotels.com/en
 

 

RADISSON COLLECTION HOTEL

https://www.radissonhotels.com/en-us/hotels/radisson-collection-tsinandali-georgia


 

PARENT COMPANY PROFILE


Premium Foods Group is one of leading importer and distributor of meat, dairy, sea and other food products on Georgian market. Company's aim is to deliver the best brands from European as well other countries worldwide. Thorough work is invested in establishing cooperation with world leading producers. PFG and its subsidiaries have exclusive distribution rights in Georgia on well recognized brands, such as: Heinz, DeCecco, Alpro, Ronsard, Gut Von Holstein, Hoogwegt, Sterilgarda and many others.
(more information on brands: http://pfg.ge/brands/food/)


 

Company operates successfully on the market for past 5 years, delivering steady revenue growth, latest YOY 2018-2019 Jan-Jul 7 013 181 GEL to 10 867 424 GEL, accounting for 55% increase. This has been achieved by focus on client service and offerings of any required products, optimized logistics and automated stock planning to ensure continuous availability of assortment. Among company’s major clients are international brands, such as Radisson, Marriott, Sheraton, Paragraph, Holiday Inn, Hard Rock Cafe, Domino's Pizza, Entree and others.

Company operates 2500 m2 temperature controlled and dry storage in Tbilisi area, from where products are distributed to our clients. Company focuses not only on expanding new product segments in the local market, such as, sushi and confectionary, but also shifts its efforts exports using local food production market knowledge and optimizing logistics costs to Europe. One such example is Tsinandali Estate winery (http://tsinandaliestate.ge), where PFG has become not only exclusive local distributor, but also representative abroad.

For more information about the company and its services please visit www.pfg.ge


 

OPPORTUNITY TO GROW


Since company’s initiation there has always been focus on importing products which have high consumption in HORECA (hotels, restaurants, catering) sector.
 
Today it is fair to say that in meat, dairy and sea product categories company is both well established and profitable. Considering company’s client base and market knowledge, the decision to move into more knowhow-based sectors, such as Bakery and confectionery raw materials segment was a logical and pragmatic step.
 
The financial goal for the group is to use this expansion in order to increase profitability even more. In order to scale these business divisions and establish considerable market share, working capital is of high importance, thus an opportunity both for investors and the company is created.
 

GEORGIAN ECONOMY


Georgia is a transitional market economy of 3.7 million people with a per capita GDP of $4,345 (2018). Georgia is located at the crossroads between Europe and Asia. Its strategic location makes it a natural logistics and transit hub along the “New Silk Road” linking Asia and Europe via the Caucasus. Georgia’s economy grows at stabile rate - 2017 and 2018 the GDP increased by 4.5 and 4.9 percent respectively.

In June 2014, Georgia signed an Association Agreement (AA) and Deep and Comprehensive Free Trade Area (DCFTA) with the European Union (EU). Through reduced tariffs and the removal of technical barriers to entry of exports to the EU, the DCFTA gives Georgian products access to over 500 million consumers in the EU. Reciprocally, products from the EU now have easier access to the Georgian market. The government is in the process of approximating EU legal and regulatory standards.


Launched in 2009, the bilateral U.S.-Georgia Strategic Partnership Commission (SPC) holds regular government-to-government dialogues, including meetings of an Economic, Energy, and Trade Working Group that aims to coordinate Georgia’s economic development strategy and expand bilateral U.S.-Georgia economic cooperation. In addition to the SPC, in May 2012, the United States and Georgia launched a High-Level Trade and Investment Dialogue to encourage bilateral trade.

Georgia’s successful economic reforms are reflected in its rankings by reputable international organizations. Since 2003, the World Bank has recognized Georgia as one of the world’s fastest reforming economies and as a leader in fighting corruption. Georgia ranks 7th in the 2019 World Bank’s Ease of Doing Business index, 16th in the 2019 Economic Freedom Index, and 66th out of 140 global economies in 2018 Global Competitiveness Report. According to Transparency International, Georgia has the lowest corruption rate in the region and International Credit Rating Agencies
(Fitch, Moody’s Investors Service and Standards and Poor’s) rate Georgia as a stable country.
 

TOURISM – THE GROWING STAR OF GEORGIAN EXPORT


Tourism accounted for 7.5 percent of GDP growth in 2018. Georgia received a record number of 8.7 million international visitors (tourists, transit, other) in 2018, a 10 percent increase over 2017. This figure included 4.8 million tourists, which was 16 percent higher than the previous year. Georgia has substantial potential for tourism development because of its great natural beauty, varied topography, a pleasant climate, and rich culture and history. To facilitate tourism, the Government of Georgia eased its visa regime, began widespread rehabilitation of roads, privatized infrastructure and hotels, and established limited tax incentives for tour operators. New development taking place in Batumi, at ski resorts in Gudauri, Bakuriani, Goderdzi and Mestia, the winegrowing region of Kakheti, and other areas are turning Georgia again into an attractive tourism destination.

Citizens from Georgia’s neighbouring countries made up the largest share of international visitors in 2018. The top five source countries were Azerbaijan, Russia, Armenia, Turkey, and Iran. The number of visitors from Europe increased by 12 percent and from the United States by 25 percent from 2017 to 2018. The government has made it a priority to turn Georgia into a four-season tourist destination and is supporting and promoting medical, entertainment, sports, wine and other kinds of tourism. ‘Check In Georgia’ (www.checkingeorgia.gov.ge) is an example of a government project, that supports turning Georgia into a regional cultural and entertainment center. Leading Sub-Sector: Tour Operators, Hotels, Infrastructure Georgian tour operators report an increase in tourists in both summer and winter, particularly in adventure and cultural tourism. The seaside resorts of Batumi and Kobuleti are undergoing rapid development. Development of tourism infrastructure will require significant investment and rehabilitation of assets such as hotels, restaurants, sports facilities, and ski resorts. Rehabilitation of several recently privatized hotels is underway all over Georgia, which will provide opportunities for supporting industries, such as food and beverage distributors to facilitate growing demand.
 
The World Bank’s roads rehabilitation and construction project aims to promote tourism by decreasing travel time and increasing auto safety as well as facilitating the transport of goods across the country. The World Bank is implementing a long‐term program aimed at nature conservation, cultural heritage preservation, and sustainable tourism development.

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