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INCH²
100% Financiado

100%
Faltan: €0.00
Tasa de interés: 18%
Período: 24 meses
Financiado
Objetivo: €705 195
Abre: 2019/04/05
Vence: 2019/06/05
Categoría: Specialized
Ubicación: inch2.com
Inversiones: 1262

Summary

Investments in working capital

  • The Company will be making additional investments in the working capital and inventory to meet the growing sales volumes. This should also help optimizing product delivery times and increase customer satisfaction and retention.

Expansion of the brand’s product range

    • INCH2 is looking to launch women's bags in April 2019 as a major addition to the brand's product range. In addition, the Company is looking to expand its men's footwear collection, as well as to introduce new accessories for both ladies and gentlemen in the future.

 

  • The Company is looking to diversify and expand its supplier base, and capitalize on its previous experience and proven methods to successfully drive forward the development, marketing and sales of new merchandise.

Increasing brand’s marketing exposure

    • The Company is continuously exploring and assessing new marketing channels, more advanced platforms, localized web resources and other tools to increase its exposure and attract new customers.

 

  • The Company is planning to launch INCH2 localized web-shop in Russia by end of Q1 2019.

Development of retail and wholesale channels

  • INCH2 is looking to expand its retail and wholesale channels through developing new partnerships with agents and distributors in Europe and abroad.

Entering Asia and strengthening existing positions

  • The Company is looking to enter Asia and strengthen its positions in the U.S. and Russia.There is ongoing work on extending the logistical reach and improve returned goods pick-up.


 

Loan

Minimum target: EUR 400 000,00.
Maximum target: EUR 750 000,00.
Loan term: 24 months.
Interest rate: 18% per annum.
Interest payments: paid monthly
Loan repayment: In full at the end of the Loan Term.
Collateral: Guarantee issued by the Borrower and shareholders, as well a commercial pledge on the stocks funded.
Collateral Agent: Crowdestor Security Agent OÜ
Crowdestor BuyBack fund: Yes
Sample repayment for 1'000 EUR investment:

 

Remember, interest rate payments start calculating from the day you make your investment!

 


 

INCH2 is a fast-growing young brand founded in Northern Europe in 2015 now gaining a global recognition.
Driving passion behind the brand’s identity is a blend of refined design of handcrafted footwear with strong charismatic personality.
Unique style, uncompromising comfort and high quality – three fundamental principles the brand stands for.
INCH2 fills the gap between mass-market and exclusive, designer footwear, offering handcrafted highly fashionable footwear for affordable middle range price.
INCH2 manufacturing is extended to the Europe’s best shoemakers. The brand’s footwear is being produced in Portugal at the same facilities as the following well - known brands: KENZO, LANVIN, MAISON MARTIN MARGIELA, BALMAIN, GIVENCHY and others.

Overview

 

    • INCH2 is a rapidly growing brand experiencing steady growth in customer interest and product sales. The Company and its founders are ambitious to grow the business, develop existing markets and enter the Asian market, and replicate successes in expanding the brand's product range with new footwear models and collections, women's bags, and other accessories.

 

    • The Company expects to generate at least 10m EUR in sales in 2019 (from 4.5m EUR in 2018) by capitalizing on its successful e-commerce marketing strategy, strong business relationships in Italy and Portugal, and the brand's growing recognition worldwide in more than 130 countries.

 

    • The Company has developed a successful and profitable business model, it boasts liquid inventory and low leverage, and it has an experienced team ready to execute on ambitious goals.

 

  • However, to take full advantage of the growing demand as indicated by growing sales volumes and customer requests, in year 2018 founders identified the need for additional investment into the Company's working capital and stock of merchandise to optimize product delivery times and meet the increasing number of orders.


 

KEY FACTS


INCH2 – a growing footwear brand founded in Northern Europe in 2015 by two dedicated professionals Olga and Edward Peterson who are leading the Company today
Unique brand identity – INCH2 footwear is a debut award winner – handmade, charismatic, AA class quality concept. The brand offers a never-ending play with the old world footwear design traditions, mixing them in a curious, one-of-a-kind, personal and timeless way.
Passionate founders and a dedicated team – the Company and the brand was founded by Olga and Edward Peterson, young entrepreneurs with experience in design and online marketing, who returned from London to build a Company currently employing around 20 professionals
Clear market positioning – INCH2 fills the gap between mass-market and exclusive, designer footwear for affordable price
Highest quality manufacturing – the footwear is manufactured in Portugal using only high-quality leather. The design and shape of the soles, as well as fittings, are created specifically for INCH2.
Growing community – 750,000+ social media followers across Facebook and Instagram
Record-setting sales – the Company generated sales of 4.5m EUR in 2018 up from 1.5m EUR in 2017 achieving a staggering growth of ca. 200% in one year. The Company also set a record for “Black Friday” sales in Latvia for two consecutive years.
Three sales channels – the footwear is sold through online, retail and wholesale channels
Global destinations – footwear is shipped globally and has been sold to more than 130 countries worldwide
 

PRODUCT AND POSITIONING


he Company sells handcrafted women’s and men’s footwear for affordable middle range price that fills the gap between mass-market and exclusive, designer footwear. The typical retail price range for a pair of shoes is from 200 to 400EUR.
The existing target audience consists of women and men in the ages from 25 to 45, with a monthly income of 1,000 EUR and above.
Using the possibilities offered by internet and e-commerce, and implementing own “know-how” into the sales strategy, the Company has almost unlimited access to its target audience.

 

SUPPLY CHAIN


 

MARKETING AND EXPOSURE


•The Company uses a carefully calculated strategy for e-commerce. Potential customers are mainly targeted through advertising on Google, social media platforms Facebook and Instagram. Potential customers are segregated in priority groups allocated a specific marketing budget to effectively convert website visits into purchases.
•Recognized as a footwear brand with one of the strongest online presences in the Northern Europe, INCH2 has gathered over 775’000 loyal followers on social media. The total number of community members is growing fast. In order to engage even larger audience, the brand is constantly developing new approaches and evaluates new communication channels.
•Digital marketing and e-commerce are used as the main tools for new customer engagement, INCH2 brand and product promotion. Therefore, marketing expenses form a significant part of the overall Company’s expenditures comprising close to 1.0m EUR in 2018.
•The Company and brand is further promoted through participation in events such as the Riga Fashion Week, Mercedes-Benz Fashion Week Russia, as well as gaining exposure in publications made by such magazines as Forbes, Bazaar, The Times, Vogue and L’OFFICIEL.
 

MARKET REACH


Due to fact-based approach and product high quality and appearance, the brand is expanding its presence worldwide. The Company’s and brand’s flexibility allows to transcend the borders and go viral.
INCH2 footwear has been sold and shipped to more than 130 countries worldwide. The best-selling markets in 2018 have been the following:
●European Union 62%
●North America 19%
●Russia 8%

 
The brand is currently working on entering Asia, and focusing on developing more recognition and stronger positions in the United States and Russia.
 

ONLINE SALES RESULTS


The figures on the right display the Company’s sales results since 2015 and the rapid growth accomplished.
The revenue from online sales, which is the main sales channel for the INCH2 brand footwear, grew from ca. 1.5m EUR in 2017 to 4.5m EUR in 2018– representing a growth of ca. 200%.
The Company expects to generate more than 10m EUR in sales in 2019. The preliminary January 2019 results already indicate that further growth in sales compared to 2018 is under way.

 

 

FUTURE OUTLOOK


As sales volumes are growing, so do the brand’s opportunities. Growing number of requests from the existing and potential customers urges the Company and the brand to set new and higher goals.
Investments in working capital
•The Company will be making additional investments in the working capital to appropriately address the growing sales volumes. This should in turn decrease product delivery times and increase customer satisfaction and retention. Expansion of the brand’s product range
•INCH2 has recently launched men’s footwear collection and is looking to expand it. In addition, the Company is looking to add bags, new styles of casual clothing and accessories for both ladies and gentlemen to the product range in the near future.
Increasing brand’s marketing exposure
•The Company is continuously exploring and assessing new marketing channels and tools to increase its exposure and attract new customers. Development of retail and wholesale channels
•INCH2 is looking to expand its retail and wholesale channels through developing new partnerships with agents and distributors in Europe and abroad. Entering Asia and strengthening existing positions
•The Company is looking to enter Asia and strengthen its positions in the U.S. and Russia.

INCH2 was founded by Olga and Edward Peterson just after returning home from living for a long time in London.
Olga as promising young architect and Edward with an expertise in online marketing started the brand with only five styles which grew into a wide range of highly desired products with an ever-growing audience of supporters and devoted customers around the globe in just a couple of years.
The brand was inspired by fusion of styles, art and different perceptions of beauty while travelling around the world and absorbing the unique culture of each country visited.
 

!!! For additional information feel free to contact the owner of INCH² Edvards Petersons (edward@inch2.com) or Crowdestor team !!!

 

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