Dystopia - financing of app store receivables | Round 02
100% Finanziert

100%
100%
Bedarf:0.00€
Min.:0.00€
Zinssatz:30%
Zeitraum:3 Monate
Ziel: 195 000€
Mindest. Ziel: 50 000€
Öffnet: 2020/12/30
Läuft ab: 2021/01/30
Art: Specialized
Lage: Worldwide
Investoren: 781

SUMMARY

Current investment opportunity offers CROWDESTOR investors to make a secured loan to LLC Beetroot Lab mobile strategy game “DYSTOPIA: CONTEST OF HEROES” financing of app store receivables.

Beetroot Lab LLC has globally released the mobile strategy game Dystopia: Contest of Heroes on 4 app stores in more than 160 countries, localized in 20 languages.

After publishing the game on app stores globally and UFC start Conor McGregor announcing his partnership with the game on his social media channels - Dystopia: Contest of Heroes has already acquired 250 000+ installs within the first 14 days.

Early monetization and retention metrics show that the game performance is among TOP20% of best-performing strategy genre games, and user acquisition can be scaled starting from Q1, 2020.

Current investment opportunity offers CROWDESTOR investors to invest in user acquisition campaigns with a 30% annual interest rate and a loan term of 3 months. Interests will be paid at the end of the loan term together with principal repayment. 

PAST AND FUTURE INVESTMENT

To maximize the game performance, generate revenue, and increase the investor success rate fee - all the revenue generated from newly acquired users has to be re-invested in user acquisition once again.

All the revenue generated by the game is available for withdrawal from app stores only after being hold for 45-60 days, making the immediate re-investing in user acquisition impossible without financing partners.

PROJECT LAUNCH UPDATE

Dystopia: Contest of Heroes (formerly Maa Stars), after 2+ years of development, have been successful released globally on 4 app stores in more than 160 markets.

After making the game available on stores globally and being translated into more than 20 languages - the game has received acknowledgment for its high quality and great soft launch phase metrics by being featured on premium placements on Apple App Store, Google Play Store, Samsung Galaxy Store, and Huawei App Gallery.

After publishing the game on app stores globally and UFC start Conor McGregor announcing his partnership with the game on his social media channels - Dystopia: Contest of Heroes has generated already 250 000+ installs within only the first 14 days of being available.

Early monetization and retention metrics show that the game performance is among TOP20% best performing strategy genre games, and the projected Life-Time-Value (LTV) of the average user is 50% higher than expected, meaning that from 1 acquired users, the game will generate 50% more revenue.

MAJOR PRODUCT UPDATES

  1. Conor McGregor as a playable character

After high demand from our players and celebrity himself, he has decided to implement Conor McGregor as a narrative character and in-game host of the world's biggest mobile tournament and as a playable character in the game, which will increase the game engagement metrics even more.

Implementing Conor as a playable character will increase our UA ad performance and generate more media attention, which will decrease or cost per one acquired user even more in the long run.

  1. Worlds biggest mobile tournament

In late January, we announce our first yearly tournament hosted by Conor McGregor, which will serve as a central element of the game - players will nd a live multiplayer tournament platform hosted by Conor McGregor himself.

Daily single and duo tournaments will let players win epic in-game prizes, while weekly, monthly tournaments will serve as qualification for the yearly tournament with unforgettable real-life prizes, including signed merchandise, meeting with Conor McGregor, and prizes worth tens and hundreds of thousands of dollars including brand new Lamborghini and much more. 

App store receivable financing partner

After acquiring a user - each user's life-cycle (life-time) in the game is 180 days. We see more than 5% of the players converting to paying users (making the first purchase) already on the first day of playing the game, which is a very great benchmark in the strategy game genre.

All the revenue generated by the players in the game is available for withdrawal from app stores only after being hold for 45-60 days. To scale the game faster, by acquiring more users and generating higher revenue - it’s mandatory to re-invest the revenue in user acquisition once again right after the revenue is generated, and this is impossible without financing partners.

In the illustration above, you can see the full ow of funds used for user acquisition. First, the user is being acquired by one of the paid user acquisition channels Facebook Ads, Google Ads, IronSource, Unity Ads, AdColony, Lifto, or organically (free).

Once users spend their first money in the game- money is being received on one of four app stores where it’s being held for 45-60 days. Once the funds are received on stores - CROWDESTOR is transferring up to 80% of generated funds on the store to Beetroot Lab LLC bank account for immediate re-investing in user acquisition and covering running costs.

CROWDESTOR will be transferring the funds to Beetroot Lab LLC weekly. CROWDERSTOR will have access to all store Beetroot Lab LLC store to ensure that only when there is revenue generated by the game already on the store - CROWDESTOR will make the 80% transfers making those risk-free transactions. Once in 45-60 days when stores transfer the generated funds to Beetroot Lab LLC - funds will be transferred to Beetroot Lab LLC, and CROWDESTOR co-controlled bank account and immediately the oldest loan of CROWDESTOR will be re-paid.

There are similar companies in the market who are specializing in financing App store receivables to game developers for their user acquisition needs (Braavo Capital, Pollen. vc), proving that this is service with demand in the gaming industry and CROWDESTOR based on long-lasting partnership with Beetroot Lab LLC have decided to take the opportunity and provide such App store receivable financing now and in future.

DYSTOPIA ON PRESS

CROWDESTOR Alliance

We have formed a special in-game Alliance for CROWDESTOR investors. Download the game from your favorite app store, join other CROWDESTOR investors in the alliance, and test the game yourself.

 

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