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Dystopia - financing of app store receivables
100% Financiado

100%
100%
Faltan: €0.00
Min.: €0.00
Tasa de interés: 30%
Período: 3 meses
Financiado
Objetivo: €400 000
Min. objetivo: €100 000
Abre: 2020/12/14
Vence: 2021/01/14
Categoría: Specialized
Ubicación: Worldwide
Inversiones: 1106

SUMMARY

Current investment opportunity offers CROWDESTOR investors to make a secured loan to LLC Beetroot Lab mobile strategy game “DYSTOPIA: CONTEST OF HEROES” financing of app store receivables.

Beetroot Lab LLC has globally released the mobile strategy game Dystopia: Contest of Heroes on 4 app stores in more than 160 countries localized in 20 languages.

After publishing the game on app stores globally and UFC star announcing his partnership with the game on his social media channels - Dystopia: Contest of Heroes has acquired already 250 000+ installs within the first 14 days.

Early monetization and retention metrics show that the game performance is among TOP20% of best-performing strategy genre games and user acquisition can be scaled starting from Q1, 2020.

Current investment opportunity offers CROWDESTOR investors to invest in user acquisition campaigns with 30% annual interest rate and a loan term of 3 months. Interests will be paid in the end of loan term together with principal repayment. 

PAST AND FUTURE INVESTMENT

In order to maximize the game performance, generated revenue, and increase the investor success rate fee - all the revenue generated from newly acquired users has to be re-invested in user acquisition once again.

All the revenue generated by the game is available for withdrawal from app stores only after being hold for 45-60 days making the immediate re-investing in user acquisition impossible without financing partners.

PROJECT LAUNCH UPDATE

Dystopia: Contest of Heroes (formerly Maa Stars) after 2+ years of development have been successful released globally on 4 app stores in more than 160 markets.

After making the game available on stores globally and being translated into more than 20 languages - the game has received acknowledgment for its high quality and great soft launch phase metrics by being featured on premium placements on Apple App Store, Google Play Store, Samsung Galaxy Store, and Huawei App Gallery.

After publishing the game on app stores globally and UFC star announcing his partnership with the game on his social media channels - Dystopia: Contest of Heroes has generated already 250 000+ installs within only the first 14 days of being available.

Early monetization and retention metrics show that the game performance is among TOP20% best performing strategy genre games and the projected Life-Time-Value (LTV) of the average user is 50% higher than expected, meaning, that from 1 acquired users the game will generate 50% more revenue.

App store receivable financing partner

After acquiring a user - each user's life-cycle (life-time) in the game is calculated to be 180 days. We see more than 5% of the players converting to paying users (making a first purchase) already on the first day of playing the game, which is a very great benchmark in the strategy game genre.

All the revenue generated by the players in the game is available for withdrawal from app stores only after being hold for 45-60 days. In order to scale the game faster, by acquiring more users and generating higher revenue - it’s mandatory to re-invest the revenue in user acquisition once again right after the revenue is generated and this is impossible without financing partners.

In the illustration above you can see the full ow of funds used for user acquisition. First, the user is being acquired by one of the paid user acquisition channels Facebook Ads, Google Ads, IronSource, Unity Ads, AdColony, Lifto, or organically (free).

Once users spend their first money in the game- money is being received on one of four app stores where it’s being held for 45-60 days. Once the funds are received on stores - CROWDESTOR is transferring up to 80% of generated funds on the store to Beetroot Lab LLC bank account for immediate re-investing in user acquisition and for covering running costs.

CROWDESTOR will be transferring the funds to Beetroot Lab LLC on a weekly basis. CROWDERSTOR will have access to all store Beetroot Lab LLC store to be sure that only when there is revenue generated by the game already on the store - CROWDESTOR will make the 80% transfers making those a risk-free tranzations. Once in 45-60 days when stores are transferring the generated funds to Beetroot Lab LLC - funds will be transferred to Beetroot Lab LLC and CROWDESTOR co-controlled bank account and immediately the oldest loan of CROWDESTOR will be re-paid.

There are similar companies in the market who are specializing in financing App store receivables to game developers for their user acquisition needs (Braavo Capital, Pollen.vc) proving that this is service with demand in the gaming industry and CROWDESTOR based on long-lasting partnership with Beetroot Lab LLC have decided to take the opportunity and provide such App store receivable financing now and in future.

DYSTOPIA ON PRESS

CROWDESTOR Alliance

We have formed a special in-game Alliance for CROWDESTOR investors. Download the game from your favorite app store, join other CROWDESTOR investors in the alliance, and test the game yourself.

 

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