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Mafia Stars (Round 2)
100% Financiado

100%
100%
Faltan: €0.00
Min.: €0.00
Tasa de interés: 18% + 14%
Período: 12 meses
Financiado
Objetivo: €950 000
Min. objetivo: €300 000
Abre: 2019/10/31
Vence: 2019/11/29
Categoría: Specialized
Ubicación: Worldwide
Inversiones: 2123

 


 

SUMMARY


Current investment opportunity offers CROWDESTOR investors to make a secured loan to SIA Beetroot Lab mobile strategy game “Mafia Stars” global launch!
Global launch includes user acquisition and marketing campaigns worldwide including media buying, audio/video creative development and brand ambassador acquiring.
Global games market was predicted to be worth $134.9 billion in 2018. The largest sector of this was mobile gaming which was estimated to be worth $63.2 billion, 47% of the global games market.
Beetroot Lab is a mobile game development studio with 20+ mobile game developers, delivering world-class mobile games since 2014. Our talented team includes specialists from EA Games, Machine Zone and other world leading game development studios. Among 100+ published games - Beetroot Lab’s games twice have been featured globally by Apple on the Apple App Store.
Latest title “Mafia Stars” development has been completed with 3M EUR investment by Beetroot Lab which is now seeking for additional financing of target EUR 300’000 - 950‘000 for 12 months’ period for User Acquisition campaigns with interest rate of 18%+14%*. Currently “Mafia Stars” are running test user acquisition campaigns and delivering monetisation KPI’s way above industry average.
Marketing cost for one acquired user: 2.5 EUR, Average revenue per one user: 7.81 EUR.
 

LOAN


Minimum target: 300'000 EUR
Maximum target: 950'000 EUR
Investment period: 12 months
Interest rate: 18 % per annum + expected 14% success fee
Loan repayment: first payment is made after first six months for the period of first 6 months
Crowdestor BuyBack fund: Yes
Location: Worldwide
Security: Guarantee by Borrower; Intellectual property and Copyrights of online game Mafia Stars

 
Remember - interest rate payments start calculating from the day you make your investment!
 

GLOBAL GAME INDUSTRY


Over the past several years, gaming has transitioned from a niche hobby to a global phenomenon - thanks to the accessibility of games on mobile devices.
With over 2 billion gamers in the world today when everyone has access to mobile phones and 2.4 billion gamers expected in 2020 - mobile games have become a mainstream entertainment of today's society.
Mobile gaming was the fastest-growing gaming sector in 2018 reaching higher revenue than Console or PC games.
Predictions by App Annie market researchers say that mobile gaming will reach 60%
of gaming market share in 2019, driven by both hardcore and hyper-casual titles which include mobile strategy games like Mafia Stars.
Globally, all apps (including non-gaming apps) reached 194 billion worldwide downloads in 2018 and gaming was responsible for more than 70% of it.
According to Newzoo research, the global games market was predicted to be worth $134.9 billion in 2018. The largest sector of this was mobile gaming which was estimated to be worth $63.2 billion, 47% of the global games market.
Newzoo continued their gaming revenue predictions through to 2021 expecting total gaming to be worth $174.0 billion, from which mobile gaming will be $91.2 billion
There are many factors which stimulates this growth of mobile gaming one of which is the rise of the hyper-casual genre which according to research done by the BI team at
ironSource, this genre has brought in approximately 101M new gamers into the market. Hyper-casual games essentially create a “nurturing” effect on gamers, warming them up for IAP based titles.
Additionally, lower latency and higher speeds due to 4G and soon-to-be 5G will make it easier to download, play, and stream games wherever gamers may be. This will likely result in mobile gamers playing more often and for longer, as there won’t be issues with their mobile network.
 

GLOBAL GAME INDUSTRY REVENUE


 

YEARLY REVENUE BY MOBILE GAME GENRE


 

INDUSTRY EXAMPLES

Mobile Strike

by Machine Zone

Machine Zone’s massively multiplayer online strategy title Mobile Strike has brought in over $1 billion in revenue.
The war-themed mobile strategy game has made more than $1.3 billion across the App Store and Google Play since launch in 2015. Game allows player to become an action hero of modern war where player has to build a base, control the action, and test your elite troops against ene- mies on the battlefield!
Revenue $1 .38bn
 

Clash of Clans:

by Supercell

Clash of Clans is a mobile strategy game developed and published by Finnish game developer Supercell.
Player is a chief of a village in a fantasy-themed persistent world where Clash where players have to build their own town using the resources gained from attacking other players. Released in 2012 by Finish game development studio Supercell - Sensor Tower ranks Clash of Clans' total revenue at $6.4 billion globally since its launch.
In 2016 Tencent acquired 84.3% of Supercell for $8.6 billion . Japan's SoftBank valued Supercell at $10.2 billion
Revenue: $6 .4bn
 

Game of War: Fire Age

by Machine Zone

This MMO strategy title has made over $2.8 billion in revenue since its 2013 launch, according to market intelligence company Sensor Tower. Developed and published by MZ, the freemium app lets millions of players around the world build empires through research, crafting, and combat. They can then form alliances with other empires.
Game has grossed nearly $1.6 billion on iOS and $1.2 billion on Google Play, according to Sensor Tower.
Revenue: $2 .8bn
 

ABOUT BEETROOT LAB STUDIO


Beetroot Lab is a privately held game development studio founded in 2014, specialising in the field of mobile game development for iOS and Android platforms.

During 5 years we have built a talented team of 20+ experienced professionals covering all areas of mobile game development and publishing.
Our team consists of:
Unity developers, front-end developers, back-end developers, Sound Designers, 2D&3D artists, Data scientists, Game Designers, Concept Artists,  User Acquisition specialists, Media specialists, Social Network content specialists and UX/UI specialists.
Among 100+ published games - Beetroot Lab’s games twice have been featured globally by Apple on the Apple App Store certifying the high quality of developed products.

PARTNERS


On top of our talented in-house developer team we have attracted several mobile gaming industry super-stars with experience working in TOP mobile gaming companies in the world. Talents who have worked on top-grossing mobile strategy game titles like Game of War: Fireage (2.4Bn USD in revenue), StarTrek: Fleet Command, Top-grossing sports games on App Store and Top-grossing Facebook games.
 

Daniel Lopez

User Acquisition Specialist


Daniel is an experienced User Acquisition and growth specialist who have proven himself woking on one of the worlds must successful mobile gaming title in the world:  Game of War: Fire Age by Machine Zone where we worked as Sr. Media Buying Analyst and Marketing Analyst which helped to build one of the most complex user acquisition strategies in the world which led Game of War to generate revenue of 2.4 Bn USD.
Daniel has deep knowledge of multiple digital marketing channels and how to best utilise them for growth as well how to  leverage acquisition
and engagement funnel KPIs to ensure maximum effectiveness of user acquisition campaigns. For user acquisition purposes in MZ  Daniel Successfully launched and managed 19+ separate ad networks, DSP, Affiliates, and Content channels.
On top of mobile gaming industry, Daniel has experience working with Fantasy Sports as Senior Growth Manager in Draft Kings Inc. which is one of the fastest growing fantasy sports platform.
 

Stephen Hey

Marketing & Publishing


During 5 years in the role of Head of Marketing at EA Games Stephens main responsibility was to deliver a 'best in class' marketing service to the developers served by EA Chillingo while being an integral part of the core management team for the studio.
Stephens responsibilities ranged from creating and executing global Go To Market plans, to heading key relationships with partners like Apple and Google.
Stephen has a deep understanding of what drives consumer engagement with games, of how developers operate, and today's commercial landscape.
Stephen led marketing strategy on live service combat game ‘Iron Force’ which overtook ‘Angry Birds’ and ‘Cut The Rope’ to become Chillingo’s biggest grossing product ($50m+)
 

Geoffrey Hunt

Lead Game Design


Geoffrey is an experienced producer and game designer, passionate about creating great games.
His experience includes data-driven game design, analysis, game economy and monetisation  which he have presented on several high-grossing games, including Kingdoms of Camelot and Game of War: Fire age which generated 2.4 Bn USD in revenue.
While working on MZ’s  Game of War: Fire age as Lead Designer, Geoffrey was responsible of leading the game design from systems design and stylistic choices to monetisation strategy.
Additionaly Geoffrey has experience working in game development studios Kabam and Scopely where he have worked on titles like Star Trek: Fleet command,  Kingdoms of Camelot  and many others where main responsibilities were lead game design, game economics and player experience.
 

Marcin Rubinkowski

Lead Concept Artist


Marcin is unique mixed skill AAA+ concept artist with more than  8 year experience working in movie and gaming industries.
Marcin have worked for such brands as Netflix, Disney, Blur, Bungie, Nintendo, Sega and many other well know brands.
Latest achievement is working on Netflix tv-series "Love Death + Robots" as lead Concept Artist of two episodes.
Some of the Marcin’s works are awarded by CGsociety, Artstation, Wacom, CG+ prizes.
 

UX Magicians

UX/UI and Branding


UX Magicians are one of the worlds most trusted UI/UX and branding partners for premium game developers.
Their proprietary pipeline allows to work with any game development team in the world and deliver world-class result.
The UX Magicians have delivered design & integrated UI/UX for games like:Star Wars: Rivals /  NBA 2k19 /  WWE 2K19 / Disney Heroes: Battle Mode /  WWE 2K18 / Injustice 2 /  WWE 2K17 / Dragon Wars / Contract Killer: Sniper /  Frontline Commando 2 / Eternity Warriors 3 /  Deer Hunter
2014 /  Dino Hunter / Tap Sports Baseball /  Blood & Glory: Immortal /  Robocop / Amazing Battle Creatures /  Defenders & Dragons / Swords and Slots/  Motocross Meltdown / Tons of Guns  / Gang Lords  / Heroes of Destiny.
 

CONCEPT ART HOUSE

Concept art


Our team has signed partnership with world known game art studio Concept Art House which is trusted partner for such world success stories as - Clash of Clans, World of Warcraft, Fortnite, Dominations and many more can be seen here:
https://www.conceptarthouse.com/portfolio
 

 

ABOUT THE GAME


Mafia Stars is social strategy game with next generation gameplay and graphics.
In Mafia Stars you start the game as a young crime underdog who finds a location for his base in post apocalyptic world where big corporations are controlling the society. You have to build your empire by attacking and recovering territories from these organizations.
Along with developing base you get new and stronger fighting units and heroes with special abilities - Capos.
Capos can wield different weapons and armours - collect and upgrade over 100 different items.
Soon you find yourself in fights with other players over control of resources and power.
As a player you will join Families with other players to protect each other or you can create your own family and become a Godfather.

Monetisation model: Freemium*
Target Audience: Male, 18y+
Platforms: iOS & Android
Languages: 8+
* (In-app purchases)

 

WHAT IS UNIQUE?

Reward system:
Switchable Hero system which utilises 3 part equipment system to make loot-boxes possible in this genre.
It starts simple and evolves in deep meta game while providing a cost efficient and fast solution to add more content in game therefore increase revenue.
Social Mechanics:
First game of this kind which has fully developed social mechanics which allows to engage more mature players in same time greatly boosting revenue.
Concept:
Mafia Stars is first mobile strategy game which concept combines two of the top-grossing themes in gaming and movie industry: Mafia and Sci-Fi.
This combination allows game plot to combine classic Godfather-like mafia family structure, social elements and competition to twist together with futuristic
Sci-Fi / Atom Punk inspired weapons, armour and artillery units which creates exciting gameplay experience for broad audience all over the world.

Brand ambassadors:
Ongoing negotiations with world known mixed martial arts fighter with 50M+ Reach on social media for including him as one of the game characters and using as the face of user acquisition campaigns.

USER ACQUISITION TEST RESULTS


Currently “Mafia Stars”  are running user acquisition test campaigns and delivering monetisation KPI’s way above industry / genre average. Marketing cost for one acquired Mafia Stars user: 3.1 EUR Average revenue generated per one user in 180 days: 7.7 EUR Average revenue per one paying user: 260.60 EUR

 

INVESTMENT EXAMPLE


Investment example chart below explains how based on current Mafia Stars metrics 1 EUR  invested in user acquisition campaigns generates revenue of 3.12 EUR within period of 12 months.  It almost twice as high as the industry average due Mafia Stars ability to choose more accurate audiences and adapting game scenarios to different user segments.

 
 

Success fee


Borrower pays to the Lender a Success fee which is calculated by multiplying the total turnover (in period of 24 months since first day of this fundraising phase) with the corresponding Success fee rate mentioned in Success Fee Rates table. Success fee rates depend on total funds raised in Crowdestor platform.
Minimum Annual Success fee expected to be 2%, maximum Annual Success fee 70%. Expected, conservative Annual Success fee rate, is around 14%-22%.
Success fee rates ands calculation examples:

The Success Fee calculation example:

Example 1
Total investments raised in Platform – 2 000 000 EUR
Total turnover in 24 months – 23 000 000 EUR
The corresponding Success fee interest rate is  3.25%
Success fee payment – 747 500 EUR which is 37.38% return on investment (in 24 months), 18.69% annual return.
 
Example 2
Total investments raised in Platform – 5 000 000 EUR
Total turnover in 24 months – 110 000 000 EUR
Which means - the corresponding Success fee interest rate is  3.5%
Success fee payment – 3 850 000 EUR which is 77% return on investment (in 24 months), 38.5% annual return.

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