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SAAPIO ǀ Leap Forward | Adapting and benefiting from the new reality
100% Finanziert

100%
100%
Bedarf: €0.00
Min.: €0.00
Zinssatz: 22%
Zeitraum: 18 Monate
Finanziert
Ziel: €35 000
Mindest. Ziel: €20 000
Öffnet: 2020/12/03
Läuft ab: 2021/01/02
Art: Specialized
Lage: Worldwide
Investitionen: 283

Summary

An award-winning Brand SAAPIO, focusing on natural skincare and supplements, is experiencing rapid growth in demand for its products and is adapting to the change in behavior caused by the COVID-19 pandemics.

The lockdowns across the world and #StayAtHome campaigns have rapidly changed consumers' behavior in all industries. For the self-care and beauty industries, such transformation means the health-conscious and beauty product customers are now looking for alternatives that can be consumed at home without visiting the salons. Moreover, SAAPIO benefits from a “substitute effect” that drives the demand by customers who can’t afford any other beauty routines or treat themselves with health and beauty related products.

Besides, the quality of SAAPIO products has been recognized by customers worldwide. The positive word of mouth, marketing, and easy-to-order internet shop business model contributes to rapid sales growth. The new funding round aims to prepare SAAPIO for production expansion, the development of new products that will benefit tremendously during the extended lockdowns, and the expenditure on the digital marketing campaigns, which will reach even more potential customers.

LOAN

Funding target: EUR 90 000.00
Loan term: 18 months
Interest rate p.a. 22%
Repayment: Interest payments are paid monthly. Loan principal payment at the end of the Loan term.
Collateral: Guarantee issued by the Borrower
Provision fund: Yes
Location: Worldwide

Remember - interest rate payments start calculating from the day you make your investment!

AWARD-WINNING BRAND

3 Main Components of Post-COVID Adaptation

The pandemics have brought their own corrections in the way people consume beauty products and are engaging in self-care. SAAPIO has identified an increase in demand for our products. We have identified three main adjustments we have to implement right now not to lose momentum in demand for our products.  

1. COSMETICS

Vigorously extending the most successful product lines:

 Further enhancing and expanding the most efficient marketing tools

To achieve remarkable growth, the most effective, and at the same time, efficient marketing tools in use need to scale up:

  • bloggers’ network strengthening with a view of  cementing strong, vocal ambassadorship at all key markets, with a continuous stream of brand-focused activities at frequent, regular occasions, with enhanced quality of story-telling and marketing materials
  • re-targeting of existing customers, both one-off, regulars, and ex-regulars, employing strategies that maximize Long-Term Value per customer

2. Food supplements

To adjust the assortment and marketing tools to capture post-COVID market sentiment, focusing on health consciousness.

 

3. Household items

To capitalize on the demand for hygiene products and other prevention methods following the outbreak of COVID-19.

  • ECO dish wash, floor, and furniture
  • ECO washing powders
  • Safe disinfectants

IMPLEMENTATION SCHEDULE

 

To find out more about SAAPIO, visit: https://saapio.com/

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